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Developing a value proposition

When designing your value proposition, make sure you differentiate your solution to the problem to be solved from the solutions proposed by the competition to make it a unique selling proposition. To do so, formulate your offer in a way which values the advantages for the customer. The value of your proposition must be perceived by customers as a benefit. The benefit is created by the features of the offer.

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SKEMA Ventures

SKEMA Ventures is a business unit created by SKEMA Business School dedicated to impact entrepreneurship and innovation. Through a unique value chain, that encompasses teaching, coaching, incubation, and acceleration, SKEMA Ventures allows each SKEMA student and alumni to think, design, test and launch an impactful entrepreneurial project in a global context, on six innovative territories on four continents, benefiting from the best of each local ecosystem. With SKEMA Ventures, GloCal impact entrepreneurship is born! Watch this video to know more

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