When designing your value proposition, make sure you differentiate your solution to the problem to be solved from the solutions proposed by the competition to make it a unique selling proposition. To do so, formulate your offer in a way which values the advantages for the customer. The value of your proposition must be perceived by customers as a benefit. The benefit is created by the features of the offer.the-value-proposition
SKEMA Ventures is a business unit created by SKEMA Business School dedicated to entrepreneurship and innovation. Through a unique value chain, that encompasses teaching, coaching, incubation, and acceleration, SKEMA Ventures allows each SKEMA student and alumni to think, design, test and launch an entrepreneurial project in a global context, on six innovative territories on four continents, benefiting from the best of each local ecosystem. With SKEMA Ventures, GloCal entrepreneurship is born!
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