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SKEMA China students attend a lecture on ‘conflict marketing’

On October 20, students at SKEMA’s Suzhou campus in China got the opportunity to attend a great seminar on “Conflict Marketing for Entrepreneurial Innovation” by professor Shian Ding, dean of Ye Maozhong Conflict School of Business!

Hua Lin, the academic director of SKEMA Suzhou, made the opening remarks to start off the seminar, followed by a brief introduction of SKEMA Ventures by Chali Zhou, manager of SKEMA Ventures in China.

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Organized in hybrid mode (online as well as offline), the lecture was held in both Chinese and English (interpreted in English by Chali). Students from different universities across the world also attended it online. Prof. Ding explained the “Conflict Theory” by illustrating how to solve the problem of escalating market competition in today’s business environment. He expounded how the competition between products and channels in traditional marketing thinking is no longer the main theme, and the brand competition position continues.

“Conflict is the first step in strategy. The greater the conflict, the greater the opportunity; the greater the conflict, the greater the demand; the greater the conflict, the stronger the selling point. The needs and insights in consumer conflict are the essences of marketing,” emphasized Mr. Ding.

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After the lecture, the participants engaged in an open discussion with Mr. Ding and got their doubts clarified. “It was great to attend this lecture from a teacher with such a rich practical experience,” said one of the participants.

The “Conflict Marketing” theory has been developed by renowned marketing strategist Ye Maozhong, also known as China’s Philip Kotler, based on his more than 30 years of experience. It is “based on the particularity of Chinese local marketing and the background of the consumer sovereignty era.” It provides a new set of methods and perspectives for corporate brand marketing and has helped many well-known companies restructure the market, change the marketing track, and avoid detours in marketing.

Conflict Marketing’s concept of “promoting the strategic growth of Chinese companies with Chinese people’s own marketing theories” coincides with SKEMA Ventures’ commitment to “Glocal” innovation and entrepreneurship. The lecture also aimed at helping the participants understand new marketing thinking and open a new marketing track!

To show support for SKEMA Ventures in the field of entrepreneurship and innovation, Mr. Ye Maozhong donated 100 copies of his book to SKEMA!

For more information, please contact Chali Zhou at chali.zhou-ext@skema.edu.

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SKEMA Ventures is a business unit created by SKEMA Business School dedicated to entrepreneurship and innovation. Through a unique value chain, that encompasses teaching, coaching, incubation, and acceleration, SKEMA Ventures allows each SKEMA student and alumni to think, design, test and launch an entrepreneurial project in a global context, on six innovative territories on four continents, benefiting from the best of each local ecosystem. With SKEMA Ventures, GloCal entrepreneurship is born!
Watch this video to know more: https://youtu.be/OAYVo9wtWZM

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